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SPORTSBOOK REVIEW: LAS VEGAS HILTON

 

For many years, the Las Vegas Hilton has been the premier sports betting facility in Las Vegas (along with the rival Stardust). The Hilton was one of the first major casinos to recognize that SPORTS BETTING is an important component of the gambling business. Imagine that! Accordingly, about twenty years ago, the wise men who ran the Hilton built a large race and sports area just for handicappers. From the day it first opened, it was a place to call "our own." The days of hunting for scores and trying to find games on TV were finally over. Suddenly, satellite dishes beamed in the games and a sports fan could watch dozens of games in a day without ever leaving his seat. It seemed like the promised land.

Today, in terms of size, this is the largest sportsbook in Las Vegas -- and I presume probably the largest in the world. The Hilton also offers and promotes the NFL Handicapping Challenge, which is the most prestigious handicapping contest to be found. The Hilton also enjoys a stellar reputation in the sports gambling business, largely because of its contests and the large volume of action they handle on all sports.

Regretfully -- despite the Hilton's gloried past and reputation as a haven for sports gamblers -- I cannot give this sportsbook a favorable review. In fact, for serious sports bettors, this sportsbook is a MAJOR disappointment. I'll get to the many reasons in just a moment. But first, some history.

The Las Vegas Hilton was built in 1969 on the site of what used to be the old Las Vegas Racetrack. It was initially called "The International." When the casino opened, it was already the largest hotel in Las Vegas with nearly 1,600 rooms. Despite it's odd location, off the Las Vegas Strip, "The International" immediately won the public's favor when it signed Elvis Presley to a series of performances. Elvis played at The International during several runs from 1969 up until his death in 1977. Half the time he was zonked out on pills and/or insulting his audience or members of the band while onstage, but it didn't matter. Elvis could have pissed in the punchbowl and everyone would have still gotten drunk. The fans came in droves and filled the gaming tables, adding millions to the casino coffers. The casino also signed Barbra Steisand -- which meant the big casino had a lock on arguably two of the biggest names in popular music. The International was also featured in the 1971 James Bond movie, "Diamonds Are Forever" (one of the best Bond pictures, by the way).

The hotel expanded. First, it doubled, then it tripled in size. At one point, it was the largest hotel in the world in terms of number of rooms. In the 1970s, the Hilton Corporation bought The International from founder and CEO (Kirk Kerkorian, I believe was the founder) and the casino-hotel has since been known as the "Las Vegas Hilton."

The Hilton (not to be confused with the Flaming Hilton) has also enjoyed some notoriety. In the early 1990s, the infamous scandal "Tailhook" took place here. Presumably, a few female Navy cadets were sexually assaulted in the hallways and the incident became a national story (get this -- they're in Las Vegas, drinking, running the hallways late at night, half naked -- do the freakin' math people!).

Today, the Hilton benefits from its ultra-convenient location smack dab next to the Las Vegas Convention Center. In fact, there is a walkway between the main convention hall and the casino (you must conveniently pass through the casino to get from the rooms to the convention -- what a coincidence). The hotel is filled with many excellent restaurants and provides a wide variety of entertainment. Poker is no longer offered at this establishment, which is a minor annoyance, but the casino remains one of the most elegant in the city. The mammoth crystal chandeliers over the main casino floor are as impressive and anything I've seen in Las Vegas.

Just like the casino, the Race and Sportsbook is unique in many ways. It's best attribute is its easy access directly from the parking lot. Visitors need not valet park or wander aimlessly through the casino looking for the book. You can simply drive to the rear of the Hilton and park literally within steps of the main entrance. This convenience ranks right up there with any sportsbook in the city. You can get from your car to the betting window within a minute. Unfortunately, that's about the best thing I can say for this corporate monstrosity that has ABSOLUTELY NO COMMON SENSE about how to serve sports bettors.

Once inside, here's where the problems begin:

  1. First, the Super Book should actually be called "the RACE Book." Sports betting is secondary in the minds of management at the Hilton. If you are a sports bettor, make no mistake about it -- you are a second-calls citizen. Horseracing gets about three-fourths of the seats in the room. THREE-FOURTHS! In fact, horseracing gets ALL of the giant TVs in the room. Despite sports fans outnumbering racing fans on any given weekend, the books typically show $10,000 claiming races on giant screens from glue factories like Balmoral and Hawthorne, then put the big feature NFL game on a TV screen half the size. It just doesn't make sense to give so much room and comfort to a bunch of $2 bettors, when the majority of people in this room have considerably more money riding on the outcome of sporting events. This is typical of many Las Vegas sportsbooks,but UNFORGIVABLE for a casino that supposedly caters to a serious sports crowd.

  2. The sports area is scrunched over in the far left side of the room. Imagine a DMV office, if you will. That's the first ting I thought about while watching a game in here. It was like visiting the DMV getting a drivers license. The sports area is packed against the main entrance from the casino and flanked in the rear by noisy slot machines. Forget about listening to the broadcast. All you can hear are wheels spinning and bells ringing on those crack-addict machines. If you are crazy enough to actually watch an entire game in this fleabag joint, bring a fucking neck brace. You'll need it! You will be looking up at the screens like your watching airplanes take off at McCarren. You'll sit in a small uncomfortable char, attached to rows of other chairs, and be staring up at the screens until you pass out from lack of blood flowing up to the brain. After a couple of hours in this hellhole, I had a massive headache. And, it wasn't from my bets.

  3. Worse, while you are watching the games -- you can entertain yourself by monitoring all the action in the buffet line. Incredibly, in what has to be the WORST layout of any sportsbook I HAVE EVER SEEN, some jackass decided to make the line to the buffet directly underneath all of the TV screens in the sportsbook! So, you can watch hordes of broke tourists snaking through the lines to gorge themselves on overpriced food while you bitch about your parlay ticket. It is INCOMPREHENSIBLE that any architect could possibly put the buffet line directly in front and underneath the MAIN sports viewing area, but this is what this rat hole has done. The only thing worse would have been to put the restrooms there. Or. Maybe a giant dumpster.

  4. In most sportsbooks, the odds are posted up on the main board. The boards are either electronic or with colored markers on a white background. Not here! The Hilton sportsbook is large enough to put up lots of information. Incredibly, the odds only appear on TV screens which are rotated constantly. It's difficult, if not impossible to track odds and scores unless you know exactly where to look. On a recent Saturday, at least a dozen times I heard questions from puzzled bystanders wanting to know where the score of a game could be found. Trouble is, you have to know which TV screen to look at. Then, you have to wait several minutes for the score or the odds to roll around. Talk about dumb! On a busy day with lots of college basketball, THIS IS INCREDIBLY ANNOYING. It's much easier to just watch the electronic sports ticker (which by the way is off to the side where it can't be seen without getting a case of whiplash). The Hilton thinks they are being "modern" by keeping the scores and odds on close circuit TV and rotating the information. In fact, they are confusing people and in some cases misleading the public since we can't always see the line changes that are constantly popping up in other sportsbooks. This is a HORRIBLE way to get information. Shame!

  5. The staff here is remarkably friendly and efficient. In terms of personnel, this is one of the best sportsbooks in the city -- without question. The Hilton also prides itself on its Handicappers Challenge contest. The picks are posted inside the sportsbook each week for the public to see. This is the one of the few redeeming factors which saves this sportsbook from getting ranked alongside the dungeons of sports betting -- such as the MGM Grand.

 

I have no idea how and why this "sportsbook" screws sports bettors with such second-class treatment, while giving racing bettors so much space and comfort. If the numbers of customers were there to support this imbalance, I would understand. But every time I have been in the Hilton, the race area is (at most) HALF full. Meanwhile, the sports bettors are left to one tiny side of the room and have to listen to slot machines and watch brain-dead tourists on holiday standing in the buffet line.

Even "the King" would be disappointed at The Hilton Super Book. When Elvis sang, "Don’t' Be Cruel" on stage in the big showroom, he must have been thinking about the piss-poor treatment sportsbettors receive in this so-called legendary establishment. Maybe "Jailhouse Rock" would have been more appropriate.

ATMOSPHERE: C

COMFORT: F

TV SCREENS: F

STAFF: A

COMMITTED TO SPORTS GAMBLING: A

OVERALL: C