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  1. Toss the cookie cutter approach

    First of all, let’s go straight to the meaning of this phrase. What is a cookie-cutter approach? It’s when everyone tries to do exactly the same thing, to put it in just a few words. It’s basically when you use the same mold for everything you do, so, yeah it might be a good thing, but there’s always room for adjustments and improvements, or else things will always be the same, in the best case scenario.

    So, how does this apply to sportsbooks and the Price per Head ...
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