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    Interest in sports betting is at an all-time high and it’s spurning a lot of activities around the industry. Sports leagues and states are jumping on board, giving willing bettors in many locations new options for placing wagers on sports.

    While over 20 states have approved sport betting are either offering it now or plan to in the near future, many others are not nearly as far along in the process. That leaves a large number of sports fans that have a desire to place wagers without the same options as residents of those states.

    For decades, sports betting agents have circulated on the outskirts of the mainstream sports world. Their activities were considered highly detrimental and a threat to the competitive balance of college and professional sports.

    In the last few years, however, that has all changed, with even the NFL embracing sports gambling as a way to increase interest and revenues in the sport. NBC Sports has even launched a channel on their streaming service Peacock that promotes live betting during golf broadcasts. It is a partnership with sportsbook PointsBet.
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    As recently as five years ago that would have been unthinkable. Even though sports betting has been fueling interest in sports for decades, it took the Supreme Court’s 2018 ruling invalidating Nevada’s monopoly to put it in a more favorable light.

    In order to compete with the state regulated and casino operated sites, local bookies need to be able to offer similar wagering experiences to their clients. With easy internet access and the popularity of online sportsbooks, customers may not be as willing to place wagers in the traditional manner.

    Dark sports bars, poker games and 19th holes after a round of golf may be a great way to drum up business, the actual wagering process needs to be different. People have become accustomed to turning to the internet to conduct almost any transaction, especially those of the financial type.

    A great resource for independent sports betting agents is a PayPerHead (PPH) service. A PPH service provides online access to odds and lines as well as wagering 24 hours a day, seven days a week. The user interface for the sportsbook looks just like what players experience when using Caesars, BetMGM or any number of other online providers.

    A local bookie has access to the latest technology and state of the art software without having to invest in the development of their own solution. Lines and odds are available for all major sports and events with up to the minute adjustments.

    The NFL, NBA, NHL, Major League Baseball, soccer, college sports, MMA/UFC, motor sports, golf, tennis and others are all included on the site. There is also the option for live, in-game wagering as well as horse racing and casino games to be offered, depending on the bookie’s appetite for assuming risk.


    All of the popular wagering types are covered, including futures, spreads, over/under, money lines, parlays and propositions. The PPH service can provide the lines or the bookie can change and adjust them as they deem necessary. This can be done on an individual client basis or for the entire customer base.

    Lines are just one of the configurable account settings that a bookie has access to with a PayPerHead service. They can limit a client’s ability to wager on certain sports or make particular types of bets. Wagering amounts can also be managed to make sure collection doesn’t become a problem.

    By not having to take the wagers themselves, bookies have more time to devote to activities such finding new customers. It also gives them the ability to review the data available from the service, such as wagering history and what sports provide more profit than others.

    Understanding where they are actually making their money can make it possible to target their promotion of certain events and bets. Having all of this information literally at their fingertips is a huge advantage over manual processes.

    A PPH service charges a fee for each customer that places a wager during the billing period, usually a week. It doesn’t matter how many bets they place, so the bookie actually benefits from higher activity for an individual player. The fee is generally between $7 and $15, depending on the size of their operation.

    Not all PayPerHead services are the same, so it pays to shop around. A good place to start is Real Bookies at https://www.realbookies.com/.
    This article was originally published in blog: Pay Per Head Services Out There started by Sonny
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