Jack:
I still blame Shula for not having his team ready in the 1969 Super Bowl. He had one of the most talented teams of all time (the 1968 Colts were an awesome team), and yet lost by 9 as a 16 point favorite to the Jets. He embarassed the NFL. Reminds me of what Martz just did in the last Super Bowl....a team loaded with talent that can't score and seemed to sleepwalk through the game.
So, I'm admittedly harsh on Shula for tanking the biggest game of all-time.
Second, I never thought the 1972 Dolphins were even close to the 1978 Steelers, 1989 49ers, 1968 Colts, 1962 Packers, or 1985 Bears. Man for man, I think all of those other teams were better (not necessarily Shula's fault, of course).
Shula failed to produce another Super Bowl win after 1973 (two Super Bowls in 30 years of coaching) -- so he essnetially made it to the big dance with the same squad (1971, 72, and 73 were essentially the same personel).
By contrast, Tom Landry took three different teams to the NFL championship game -- the 66 and 67 Cowboys, the 1972 Super Bowl winners, and the 1977 team (all different personnel). he also went to the NFC championship game three consecutive years in the early 80s...so that's a fourth team he took close to the top.
If Shula was an innovator, I certainly am not aware of it. Unlike Landry (flex defense and offensive schemes), Paul Brown (perhaps the greatest football mind of all time), Bill Walsh (great offensive innovator), Vince Lombardi (the seeep and a master motivator) and others, I don't recall Don Shula being particularly noted for any strategy that had a lasting impact. Oh, he did have Dan Marino, though.
Shula won all those games because of one thing -- longivity.
I am not saying he was a bad coach, or even mediocre. He was clearly a very good coach and deserves being int he hall of fame. But, I don't think he belongs int he same category as the other great coaches, who took multiple teams to championships against the odds, and revolutionized pro football with new schemes and strategies.
Your rebuttle is welcome.
Nolan