McDonalds or Burger King??
- Thread starter BahamaMama
- Start date
Neither but Burger King is hurting and they are dropping like flies in Texas. They have shut 2 down in Ft. Worth that were not open more than 2 yrs.(New huge buildings just sitting empty) There have been a total of 5 shut down in Ft. Worth alone.
CM
CM
MacDonalds! You're right about the BK's in Texas though CM, 4 of them have closed in the town I live in near Houston.
Found these stats interesting. Was in marketing seminar years ago and speaker at the very start ask same question. About 90% of men favored BK and 100% of women there favored Mac.
He said question had similiar results everywhere he spoke and the reason was BK marketing is targeted at men with the have it your way ect--where Mac targets the women with adds targets at children as it is the mooms that take the children to eat most.
Most interesting aspect of seminar was how different TV programs target different segmants of population with ads.
He said question had similiar results everywhere he spoke and the reason was BK marketing is targeted at men with the have it your way ect--where Mac targets the women with adds targets at children as it is the mooms that take the children to eat most.
Most interesting aspect of seminar was how different TV programs target different segmants of population with ads.
