Yeah, I see what your saying, but you can't really argue with much of what happened. I also think that a lot of people consider it running the score up if you throw late in the game no matter who is out there throwing.
I played receiver in high school and was a backup. I remember getting in a lot of game during mop-up time my junior year, and we NEVER threw the ball. Bust ass all week and finally get in there to run block. It does suck, but I do understand it.
I just think its so funny, esp. college football. Lets see, you have to win by a lot of points to move up in the polls. But you can't run the score up. So, should running teams pass at the end of a blowout? Or do they just an advantage in the polls? LOL, its ridiculous. I don't have a problem with running the score up to an extent. Don't do things like call timeouts or run hurry-up. Put subs in and let them run plays. And just know the situation. If your Texas and playing a div. 1-AA team, take the blowout but manage the end of the game. Your 3rd string is prob. better (and rested) than their 1st string. Just hand the ball off.
Again, as for last night, WV prob. just wanted to get the game over with. And, Cincy prob. did to, but they wanted to at least look like they were playing it out.