Coupon Goof Costs Casino Millions

[ajoytoy]

JOLIET, IL-November 21, 2005 - About 11,000 patrons of Harrah's Joliet Casino got a big surprise in the mail ? a coupon for $525 in wagering.

Perhaps most surprised were casino officials.
The casino's direct marketing vendor mistakenly made the coupons for an amount much higher than the usual $15 to $20, the casino said.

The company will honor the coupons, which were sent out last week, said Harrah's Illinois regional president Joe Domenico. The announcement came after the Illinois Gaming Board was deluged by complaints from people who said they were told by casino workers the coupons were no good, said gaming board spokesman Gene O'Shea.

"There were a lot of customers who went to Harrah's expecting to be paid," O'Shea said. "There were a lot of angry patrons."

The casino, owned by Las Vegas-based Harrah's Entertainment Inc., has not said how much money it could lose from the coupon error. The coupons' total value is about $5.8 million.

 

[c20916]

I hope I get one in the mail.

 

[INtheBLUE]

5.8 million? A drop in the bucket.

 

[NIEM36]

i'm waiting

 

[Mjolnir]

i remember a few years back microsoft misprinted alot of coupons. the stores honoring the coupons had people lined up for hours before the stores opened because of these coupons. the store had to honor them.

now the funny part, microsoft condemned the people who wanted to use the coupons. microsoft takes advantage of other business opportunities when they can, but these people are the bad guys.

 

[dawgball]

Do you think that printing company will be on the next bid list?

 

[yyz]

Companies do not have to honor these mistakes.

 

[IntenseOperator]

Companies do not have to honor these mistakes.

correct

but this outfit counting on creating a few new long time customers. They'll get there (possible) loss of 5.8 million back three fold. you might even see some more casino's make these type "mistakes". The free adverstising alone brings the number down.