How does the "media," whether it be left or right leaning, benefit by spinning stories to any measurable degree? Conservatives continually scream about the "liberal media", leftists of late have been able to ridicule Fox news, Limbaugh, Hannity, Coulter, etc.
Other than ratings and advertising revenue - which there is for both sides, and perhaps gaining favor with politicians and getting exclusive or beneficial treatment for story info - which would be true for either side, what do they gain? In other words, since there are politicians on both sides, different parties in control, rollercoastering from one timeframe to the next, what is the benefit for national media organizations? Locally, I can see it, like the local Star-Tribune, which serves it's highly liberal democrat readership. But nationally, when the large companies own papers in different areas and political leanings and would actually lose money with one message?
Thoughts?
Other than ratings and advertising revenue - which there is for both sides, and perhaps gaining favor with politicians and getting exclusive or beneficial treatment for story info - which would be true for either side, what do they gain? In other words, since there are politicians on both sides, different parties in control, rollercoastering from one timeframe to the next, what is the benefit for national media organizations? Locally, I can see it, like the local Star-Tribune, which serves it's highly liberal democrat readership. But nationally, when the large companies own papers in different areas and political leanings and would actually lose money with one message?
Thoughts?