Xavier University is proving that size doesn?t matter when it comes to building a nationally respected basketball program.
Of the teams playing in this year?s Sweet 16 only Davidson (1,678 full-time undergraduates) has a smaller enrollment than the Musketeers (3,360). The figures are based on numbers from 2006-07.
Since the NCAA Tournament expanded to 64 teams in 1985, the only schools to win a national title with comparable enrollments to Xavier?s are Villanova (6,344), Georgetown (6,358) and Duke (6,244).
But while Xavier is smaller than all but one of the remaining teams in the Tournament, the Musketeers stand shoulder-to-shoulder with some of the most storied programs in the country when it comes to making money on men?s basketball.
The success is largely due to the school?s ability to solicit large donations that helped build Cintas Center, and help pay coach Sean Miller?s salary, which is currently between $800,000 and $900,000 a year.
According to data supplied by the U.S. Department of Education, Xavier made $9.4 million in men?s basketball revenue in 2006-07. The school?s basketball expenses totaled $3.2 million that year.
To put that in context, compare that number to two other programs fighting with Xavier for a spot in next week?s Final Four.
Eleven-time national champion UCLA (enrollment 25,432), which Xavier could potentially play on Saturday in the Regional Finals, made $9.1 million in men?s basketball revenue in 2007-07. The school?s expenses were $5.3 million.
The West Virginia Mountaineers (enrollment 20,590), whom the Musketeers play tonight, collected $5.8 million in revenue. The school?s basketball expenses were $3.6 million.
Xavier is in line with the men?s basketball revenue average of the Sweet 16 teams, $9.4 million, even though its overall athletic department revenue - $18.5 million ? pales in comparison to the likes of Texas? $105 million haul.
?But how relevant is that?? athletic director Mike Bobinski said when asked about overall athletic department revenue. ?We?re in a basketball tournament. That?s the relevant issue. What?s your basketball budget look like??
Indeed, it?s Xavier?s financial commitment to men?s basketball that is putting the school on the national stage.
?Gonzaga, Marquette, Georgetown were all able to make the transition to big-time images by following their basketball programs,? Xavier president Michael Graham, S.J. said. ?That?s what we?re doing.?
The cornerstone of Xavier?s success is the 10,250-seat Cintas Center arena that opened in 2000 and rises from within the Evanston campus. It is the engine to the athletic department and men?s basketball team, providing an economic impact, a player recruiting hook and a lure to keep Miller.
Within Xavier?s conference, the Atlantic 10, Cintas Center gives the Musketeers a recruiting advantage because of its capacity, new amenities, and on-campus location ? rare for a school Xavier?s size.
Sophomore forward Derrick Brown is was highly recruited player who chose Xavier, partly because of the impact of an arena like Cintas Center.
?It?s a huge recruiting tool,? Brown said. ?If you want to bring elite players in and have an elite program, players will feel they?re important in an arena like that. You feel like you?re not at the lower end of things but like you?re at the upper tier of college basketball.?
Some $21 million in private donations helped build the $46 million building. Cintas Corporation vice chairman Bob Kohlhepp and the late Jack Schiff Jr. of Cincinnati Financial Corporation were significant contributors.
The rest of the money was privately financed.
?For Cintas Center to happen here,? Bobinski said, ?a lot of things had to happen. It had to be at the top of the school?s priority list. And then you have to have the ability to generate private support.?
In January, Forbes Magazine named Xavier as the 20th-most valuable college basketball program in the country, citing almost $4 million in revenue created through premium seat licensing at Cintas Center for season-ticket holders.
Bobinski said every penny of that revenue goes toward paying down debt on the building.
But Cintas Center, which has operated at 96 percent capacity since it opened, also creates other revenue streams such as advertising, private donations and payments for playing on television.
So attractive was Cintas Center with its signage, corporate suits, video board and Xavier basketball brand that the sports marketing firm Learfield Sports, is taking on Xavier next season as its first client without a Division I football team.
Xavier is taking a page from its Cintas Center financing plan to keep Miller happy in Cincinnati.
Miller?s salary is underwritten by booster money. After this season?s success, Xavier intends to tap boosters again to give Miller a raise, possibly past the $1 million threshold.
And when everything clicks, as it has so far in the Tournament, there are more opportunities to spread Xavier?s brand.
Graham suggested that weekends such as this one in Phoenix and the Atlantic 10 Tournament earlier in the month in Atlantic City offer the chance to find more avenues of private support.
?We?re trying to do the background homework,? Graham said, ?and figuring out who are the people we?d like to get involved in this. There is a great deal of enthusiasm about it.?
Of the teams playing in this year?s Sweet 16 only Davidson (1,678 full-time undergraduates) has a smaller enrollment than the Musketeers (3,360). The figures are based on numbers from 2006-07.
Since the NCAA Tournament expanded to 64 teams in 1985, the only schools to win a national title with comparable enrollments to Xavier?s are Villanova (6,344), Georgetown (6,358) and Duke (6,244).
But while Xavier is smaller than all but one of the remaining teams in the Tournament, the Musketeers stand shoulder-to-shoulder with some of the most storied programs in the country when it comes to making money on men?s basketball.
The success is largely due to the school?s ability to solicit large donations that helped build Cintas Center, and help pay coach Sean Miller?s salary, which is currently between $800,000 and $900,000 a year.
According to data supplied by the U.S. Department of Education, Xavier made $9.4 million in men?s basketball revenue in 2006-07. The school?s basketball expenses totaled $3.2 million that year.
To put that in context, compare that number to two other programs fighting with Xavier for a spot in next week?s Final Four.
Eleven-time national champion UCLA (enrollment 25,432), which Xavier could potentially play on Saturday in the Regional Finals, made $9.1 million in men?s basketball revenue in 2007-07. The school?s expenses were $5.3 million.
The West Virginia Mountaineers (enrollment 20,590), whom the Musketeers play tonight, collected $5.8 million in revenue. The school?s basketball expenses were $3.6 million.
Xavier is in line with the men?s basketball revenue average of the Sweet 16 teams, $9.4 million, even though its overall athletic department revenue - $18.5 million ? pales in comparison to the likes of Texas? $105 million haul.
?But how relevant is that?? athletic director Mike Bobinski said when asked about overall athletic department revenue. ?We?re in a basketball tournament. That?s the relevant issue. What?s your basketball budget look like??
Indeed, it?s Xavier?s financial commitment to men?s basketball that is putting the school on the national stage.
?Gonzaga, Marquette, Georgetown were all able to make the transition to big-time images by following their basketball programs,? Xavier president Michael Graham, S.J. said. ?That?s what we?re doing.?
The cornerstone of Xavier?s success is the 10,250-seat Cintas Center arena that opened in 2000 and rises from within the Evanston campus. It is the engine to the athletic department and men?s basketball team, providing an economic impact, a player recruiting hook and a lure to keep Miller.
Within Xavier?s conference, the Atlantic 10, Cintas Center gives the Musketeers a recruiting advantage because of its capacity, new amenities, and on-campus location ? rare for a school Xavier?s size.
Sophomore forward Derrick Brown is was highly recruited player who chose Xavier, partly because of the impact of an arena like Cintas Center.
?It?s a huge recruiting tool,? Brown said. ?If you want to bring elite players in and have an elite program, players will feel they?re important in an arena like that. You feel like you?re not at the lower end of things but like you?re at the upper tier of college basketball.?
Some $21 million in private donations helped build the $46 million building. Cintas Corporation vice chairman Bob Kohlhepp and the late Jack Schiff Jr. of Cincinnati Financial Corporation were significant contributors.
The rest of the money was privately financed.
?For Cintas Center to happen here,? Bobinski said, ?a lot of things had to happen. It had to be at the top of the school?s priority list. And then you have to have the ability to generate private support.?
In January, Forbes Magazine named Xavier as the 20th-most valuable college basketball program in the country, citing almost $4 million in revenue created through premium seat licensing at Cintas Center for season-ticket holders.
Bobinski said every penny of that revenue goes toward paying down debt on the building.
But Cintas Center, which has operated at 96 percent capacity since it opened, also creates other revenue streams such as advertising, private donations and payments for playing on television.
So attractive was Cintas Center with its signage, corporate suits, video board and Xavier basketball brand that the sports marketing firm Learfield Sports, is taking on Xavier next season as its first client without a Division I football team.
Xavier is taking a page from its Cintas Center financing plan to keep Miller happy in Cincinnati.
Miller?s salary is underwritten by booster money. After this season?s success, Xavier intends to tap boosters again to give Miller a raise, possibly past the $1 million threshold.
And when everything clicks, as it has so far in the Tournament, there are more opportunities to spread Xavier?s brand.
Graham suggested that weekends such as this one in Phoenix and the Atlantic 10 Tournament earlier in the month in Atlantic City offer the chance to find more avenues of private support.
?We?re trying to do the background homework,? Graham said, ?and figuring out who are the people we?d like to get involved in this. There is a great deal of enthusiasm about it.?
