? Women deny wearing mini-dresses to promote Dutch beer
? Group ejected and held in a Fifa office for several hours
Thirty-six female Holland fans were thrown out of their country's game against Denmark at Soccer City after Fifa officials accused them of wearing orange mini-dresses to promote an unlicensed beer brand.
South African newspaper the Star said the women were accused of "ambush marketing". Fifa only allows promotional activity by firms that have official Fifa sponsor status.
A spokesman for the Bavaria beer company denied that the women had any links to their campaign, and said the group had been detained in a Fifa office for several hours. "It's a nice dress. Very fashionable," Peer Swinkels told the Star. "In my opinion, people should have the right to wear whatever they want.
"We launched the orange item on 30 April on the queen's birthday. The Dutch people are a little crazy about orange and we wear it on public holidays and events like the World Cup. There is no branding on the dresses. And Fifa don't have a monopoly over orange."
cont'
? Group ejected and held in a Fifa office for several hours
Thirty-six female Holland fans were thrown out of their country's game against Denmark at Soccer City after Fifa officials accused them of wearing orange mini-dresses to promote an unlicensed beer brand.
South African newspaper the Star said the women were accused of "ambush marketing". Fifa only allows promotional activity by firms that have official Fifa sponsor status.
A spokesman for the Bavaria beer company denied that the women had any links to their campaign, and said the group had been detained in a Fifa office for several hours. "It's a nice dress. Very fashionable," Peer Swinkels told the Star. "In my opinion, people should have the right to wear whatever they want.
"We launched the orange item on 30 April on the queen's birthday. The Dutch people are a little crazy about orange and we wear it on public holidays and events like the World Cup. There is no branding on the dresses. And Fifa don't have a monopoly over orange."
cont'
