- Feb 12, 2000
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With the purchase of the team this past off-season by Home Depot co-founder, Arthur Blank, the team has something it (as well as many other sports franchises) has never had: someone who understands business.
First thing on Blank's mind: Get people to the game. Being a sports fan who was brought up on college football rather than NFL, there is one thing that will always keep me from buying a ticket to a ballgame...A DOME! Now the Vikings have somewhat of a reason to play under a cover (NOTE: Watch the Packers and the Bills play home games and this reason is obliterated!), but I will not pay a bunch of money to go inside on a beautiful Sunday afternoon to watch overpaid players and eat overpriced hot dogs. Put me in a situation (when I lived in Cincinnati) where I can go watch overpaid players and eat overpriced hot dogs OUTSIDE, I will venture to a game 1-3 times a year.
So, how is Blank going to fill the dome. 3 weeks ago the Falcons came out with radio spots selling season tickets for $100. That is $100 for the entire season. If I remember correctly, the cheapest ticket to Paul Brown Stadium (Bengals) is around $45-50. Now you have the opportunity to see every home game for $100 (or $12.50 per game). I've paid more to see the Atlanta Beat (WUSA soccer league--whole other story). 9 days after this marketing attempt, they had to go back in and change the arrangement. There are actually people lining up (figuratively speaking) to buy tickets to go see the Falcons.
Why is this important? Well, two reasons in my opinion. First the reason that matters to us. This, the way I see it, will be viewed by the players as a step that shows that they are working for someone who respects the organization. Arthur Blank is a winner, and he will expect his players AND COACHES to be winners. If Dan Reeves does not win this year, he will be gone--mark my word. Blank does not have patience for people that do not give 100%, and he's not just blabbing bullshit. He will put everything that he has into making the franchise a winner, and he will expect no less from everyone down the chain.
The second reason why this is important is the city's attitude towards the team. Speaking of Cincy again, and everyone in that town despises Mike Brown, but they still like (love would be a real stretch here) the Bengals. Starting last season when the Bengals won a few games, the city swiftly embraced the players and team. That city needs the Bengals to win (for one because there is nothing else in that god-forsaken state). The Falcons are in the same situation. It will not be the affluent of Atlanta that is supporting this team, but the tried and true home-grown Atlanta natives that need something to call their own. Sure, big business will buy their block seats once they start winning, but a $100 season ticket lets ANYONE enjoy the product that is out there.
What Arthur Blank understands that half the babboon's asses that run pro sports teams don't is MARKETING. He knows he is not going to make money off of a $100 season ticket, but how many hot dogs and Coca-Colas are they going to consume. Let's get beyond that. Coca-Cola has banners everywhere in the Georgia Dome that cost them a certain figure when there were the player's family and friends watching the games. Blanks packs the stadium and those advertising revenues will sky-rocket. Whose pocket would you rather be pulling money out of? Mine or Coke's? I'll let you answer that question.
So after this rambling, what does this mean for us? I feel like the players will feel the excitement and WANT to win as a team and prove their worth to the community. They've been given a great opportunity by their new owner, and they have a limited time to be in front of this fickle city. If they win, this town will show--but if they continue to lose Blank will be back to the drawing board to attract more numbers.
Falcons at home will be more lethal than in the past, and the number for total wins may prove to be too low. According the numbers posted by IE, they have the 4th easiest schedule to pick from. I guess we have some time to see this one develop.
Any feedback?
First thing on Blank's mind: Get people to the game. Being a sports fan who was brought up on college football rather than NFL, there is one thing that will always keep me from buying a ticket to a ballgame...A DOME! Now the Vikings have somewhat of a reason to play under a cover (NOTE: Watch the Packers and the Bills play home games and this reason is obliterated!), but I will not pay a bunch of money to go inside on a beautiful Sunday afternoon to watch overpaid players and eat overpriced hot dogs. Put me in a situation (when I lived in Cincinnati) where I can go watch overpaid players and eat overpriced hot dogs OUTSIDE, I will venture to a game 1-3 times a year.
So, how is Blank going to fill the dome. 3 weeks ago the Falcons came out with radio spots selling season tickets for $100. That is $100 for the entire season. If I remember correctly, the cheapest ticket to Paul Brown Stadium (Bengals) is around $45-50. Now you have the opportunity to see every home game for $100 (or $12.50 per game). I've paid more to see the Atlanta Beat (WUSA soccer league--whole other story). 9 days after this marketing attempt, they had to go back in and change the arrangement. There are actually people lining up (figuratively speaking) to buy tickets to go see the Falcons.
Why is this important? Well, two reasons in my opinion. First the reason that matters to us. This, the way I see it, will be viewed by the players as a step that shows that they are working for someone who respects the organization. Arthur Blank is a winner, and he will expect his players AND COACHES to be winners. If Dan Reeves does not win this year, he will be gone--mark my word. Blank does not have patience for people that do not give 100%, and he's not just blabbing bullshit. He will put everything that he has into making the franchise a winner, and he will expect no less from everyone down the chain.
The second reason why this is important is the city's attitude towards the team. Speaking of Cincy again, and everyone in that town despises Mike Brown, but they still like (love would be a real stretch here) the Bengals. Starting last season when the Bengals won a few games, the city swiftly embraced the players and team. That city needs the Bengals to win (for one because there is nothing else in that god-forsaken state). The Falcons are in the same situation. It will not be the affluent of Atlanta that is supporting this team, but the tried and true home-grown Atlanta natives that need something to call their own. Sure, big business will buy their block seats once they start winning, but a $100 season ticket lets ANYONE enjoy the product that is out there.
What Arthur Blank understands that half the babboon's asses that run pro sports teams don't is MARKETING. He knows he is not going to make money off of a $100 season ticket, but how many hot dogs and Coca-Colas are they going to consume. Let's get beyond that. Coca-Cola has banners everywhere in the Georgia Dome that cost them a certain figure when there were the player's family and friends watching the games. Blanks packs the stadium and those advertising revenues will sky-rocket. Whose pocket would you rather be pulling money out of? Mine or Coke's? I'll let you answer that question.
So after this rambling, what does this mean for us? I feel like the players will feel the excitement and WANT to win as a team and prove their worth to the community. They've been given a great opportunity by their new owner, and they have a limited time to be in front of this fickle city. If they win, this town will show--but if they continue to lose Blank will be back to the drawing board to attract more numbers.
Falcons at home will be more lethal than in the past, and the number for total wins may prove to be too low. According the numbers posted by IE, they have the 4th easiest schedule to pick from. I guess we have some time to see this one develop.
Any feedback?

