Good luck BBC. Texas Tech vs The Bear!
Texas Tech is a top-tier spender in college football NIL, reportedly investing around
$28 million in their football program for the 2025 season, ranking second nationally only behind Texas, largely fueled by billionaire booster
Cody Campbell, allowing them to build a formidable, playoff-contending team with major transfer portal acquisitions like David Bailey and
Romello Height.
Key Rankings & Figures (2025 Season):
- National Ranking: Second in total NIL spending for football.
- Total Spending: Approximately $28 million.
- Key Players Funded: Defensive linemen like David Bailey (Stanford transfer) received major deals (e.g., over $3M for Bailey) to form a dominant front.
Why They're High:
- "Big Money" Donors: Billionaire oil executive and former Red Raider Cody Campbell leads significant donor efforts, creating a strong collective.
- Strategic Spending: The money was spent strategically, particularly on key transfers, to transform the roster and achieve national success.
- Impact: This investment has paid off, helping Texas Tech field a top-ranked offense and defense, becoming a playoff contender.
In Summary: Texas Tech is a major player in the NIL landscape, using substantial funds to build a top-tier football program, a strategy that has propelled them into the national spotlight.