TNN Rebranding Itself as Spike TV

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Shows will include:

Old favorites like:
"World Wrestling Entertainment"
"Star Trek"
"Slamball"
"Oblivious"

The incoming mix of series, specials and shorts spans a wide array of subjects, including finance, cars, comedy and attractive women.

"The Scene"- will follow entrepreneurs trying to open their own nightclubs. The monthly series
"Top 10 Things Every Guy Should Experience"- focuses on male fans experiencing such major sporting events as the Indianapolis 500 and the Super Bowl.
"The Eight-Minute Workout Challenge," which puts three men and women through short-term workouts
"Ultimate Vacation Sweepstakes," which highlights great travel spots.

specials include
"100 Most Irresistible Women"
The auto industry awardfest "Auto Rocks"
"Stuff-The Mag" holiday shopping special

new programming
"Ren & Stimpy"
"Ride With Funkmaster Flex"
"Crash Test"


In addition, Spike has struck several partnerships with established print and online brands to bring news of relevance to men. Three times a day, CBS Marketwatch will provide financial updates live from the stock exchange. Male-friendly magazines Men's Health and Stuff will also provide short segments on fitness and cool gizmos, respectively.

A multimillion-dollar advertising campaign encompassing on-air, outdoor and print will spread awareness for the name change as well as a new logo in the works.



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