SEC Bowl Games See Increase in Attendance, TV Ratings
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01/14/2004
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Post-season football bowl games that included Southeastern Conference teams saw a cumulative increase in attendance and television ratings based on a comparison between 2002-03 and 2003-04.
In seven post-season football games with SEC teams this past season, attendance reached a cumulative total of 463,066, an average of 66,152 fans per game. That is a 7.65 percent increase over the 430,130 fans that attended the same games in 2002-03.
The same seven post-season games had a cumulative television rating of 41.12, an average of 5.87 rating points per game. That is a 26.2 percent increase over the 32.58 cumulative rating for the same seven games a year ago.
The largest percentage increase in attendance was the Gaylord Hotels Music City Bowl, which had an attendance of 55,109 for Auburn's 28-14 win over Wisconsin. That is a 40.7 percent increase from the 2002 game featuring Arkansas and Minnesota.
The largest percentage increase in television ratings was the Nokia Sugar Bowl, which had a TV rating of 14.8 for LSU's 21-14 victory over Oklahoma in the Bowl Championship Series National Championship Game. That is a 60.5 percent increase over last year's Sugar Bowl which featured Georgia and Florida State.
Six of the seven SEC bowl games increased in total attendance and in television ratings.
Overall, 17 of the 27 college football post-season bowl games that were played in the last two seasons had an increase in attendance and in television ratings. The Fort Worth Bowl played its inaugural game this season.
Below is a chart comparing the bowl games featuring SEC teams from the last two seasons.
2002-03 SEC BOWL GAME COMPARISON
Game 2002-03 Attendance 2003-04 Attendance Change 2002-03 TV Rating 2003-04 TV Rating Change Network
Music City 39,183 55,109 +40.7% 2.25 2.44 +8.4% ESPN
Independence 46,096 49,625 +7.7% 3.60 3.66 +1.7% ESPN
Outback 65,101 65,372 +0.4% 4.18 4.53 +8.4% ESPN
Capital One 66,334 64,565 -2.7% 5.93 7.41 +25.0% ABC
Cotton 70,817 73,928 +4.4% 3.39 4.26 +25.7% FOX
Peach 68,330 75,125 +9.9% 4.01 4.02 +0.2% ESPN
Sugar 74,269 79,342 +6.8% 9.22 14.80 +60.5% ABC
TOTALS 430,130 463,066 +7.65% 32.58 41.12 +26.2%
Average 61,447 66,152
4.65 5.87
--------------------------------------------------------------------------------
01/14/2004
Get Your Official SEC Championship Merchandise!
SEC PhotoViewer Archive
Post-season football bowl games that included Southeastern Conference teams saw a cumulative increase in attendance and television ratings based on a comparison between 2002-03 and 2003-04.
In seven post-season football games with SEC teams this past season, attendance reached a cumulative total of 463,066, an average of 66,152 fans per game. That is a 7.65 percent increase over the 430,130 fans that attended the same games in 2002-03.
The same seven post-season games had a cumulative television rating of 41.12, an average of 5.87 rating points per game. That is a 26.2 percent increase over the 32.58 cumulative rating for the same seven games a year ago.
The largest percentage increase in attendance was the Gaylord Hotels Music City Bowl, which had an attendance of 55,109 for Auburn's 28-14 win over Wisconsin. That is a 40.7 percent increase from the 2002 game featuring Arkansas and Minnesota.
The largest percentage increase in television ratings was the Nokia Sugar Bowl, which had a TV rating of 14.8 for LSU's 21-14 victory over Oklahoma in the Bowl Championship Series National Championship Game. That is a 60.5 percent increase over last year's Sugar Bowl which featured Georgia and Florida State.
Six of the seven SEC bowl games increased in total attendance and in television ratings.
Overall, 17 of the 27 college football post-season bowl games that were played in the last two seasons had an increase in attendance and in television ratings. The Fort Worth Bowl played its inaugural game this season.
Below is a chart comparing the bowl games featuring SEC teams from the last two seasons.
2002-03 SEC BOWL GAME COMPARISON
Game 2002-03 Attendance 2003-04 Attendance Change 2002-03 TV Rating 2003-04 TV Rating Change Network
Music City 39,183 55,109 +40.7% 2.25 2.44 +8.4% ESPN
Independence 46,096 49,625 +7.7% 3.60 3.66 +1.7% ESPN
Outback 65,101 65,372 +0.4% 4.18 4.53 +8.4% ESPN
Capital One 66,334 64,565 -2.7% 5.93 7.41 +25.0% ABC
Cotton 70,817 73,928 +4.4% 3.39 4.26 +25.7% FOX
Peach 68,330 75,125 +9.9% 4.01 4.02 +0.2% ESPN
Sugar 74,269 79,342 +6.8% 9.22 14.80 +60.5% ABC
TOTALS 430,130 463,066 +7.65% 32.58 41.12 +26.2%
Average 61,447 66,152
4.65 5.87