i am one that falls into their little plan :mj07:
some think a lot of folks might fall into their little plan
WSJ reports:
With the latest tweak, passengers who pay the $10 fee would get boarding priority -- after Business Select holders or mileage-award recipients.
Mr. Krone [Kevin Krone, Southwest's vice president of marketing] said the new fee could result in tens of millions of dollars in additional revenue for Southwest, which flies roughly 100 million passengers a year.
Airline analyst Bob McAdoo at Avondale Partners said priority-boarding fees would bring Southwest $250 million annually if 25% of customers sign up for the perk. But instituting checked-bag fees along the lines of rivals' policies could generate $500 million, he said in a research note.
Southwest Chief Executive Gary Kelly has ruled out introducing fees this year for a passenger's first or second checked bags but has left the door open to adding them next year.