some info about this famous dog
Spuds MacKenzie
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Spuds MacKenzie in an ad
Spuds MacKenzie was a fictional dog created for use in an advertising campaign marketing
Bud Light beer in the late 1980s. The dog first showed up in a Bud Light
Super Bowl ad. By the end of the game, Spuds was a marketing success. During the height of his popularity, large amounts of Spuds merchandise was available, such as
plush toys and
t-shirts.
The dog, a
Bull Terrier, existed not without his share of
controversy. Shortly after Spuds' rise to fame it was learned that "he" was actually female. The "controversy" was spread through the media. The dog's real name was
Honey Tree Evil Eye (c. 1983 -
May 31,
1993). She died of kidney failure in
North Riverside,
Illinois.
Because of the popularity of the ads, they were the subject of attacks and calls for censorship by
temperance-oriented groups. In 1992, the
Center for Science in the Public Interest, along with
Mothers Against Drunk Driving, charged that
Anheuser-Busch was pitching the dog to children. Although the
Federal Trade Commission (FTC) found no evidence to support that allegation, the ads were dropped.
[edit] Cultural references
- In his late 1980s anti-'sellout' anthem, This Note's for You (the title of which parodies Budweiser's This Bud's for You ad campaign), Neil Young says he 'ain't singing for Spuds' in the title track. The dog also appears throughout the music video for the same song.
[edit] External links
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