<sup></sup>Sales of Pabst peaked in 1977, when they reached 18 million barrels;<sup id="cite_ref-4" class="reference">[4]</sup> by 2001,
the brand's sales were below a million barrels, 90% less than the peak. While
there is some disagreement about the origin of Pabst Blue Ribbon, it has been
proven by beer historians that it is an American and not a German beer.<sup id="cite_ref-nyt2003_5-0" class="reference">[5]</sup>
14 years in the beer business..never in all my days of calling on accounts did I ever imagine PBR as a Yuppie swill..The beer experienced a sales revival in the early 2000s after a two
decade-long slump, largely due to its increasing popularity among urban
hipsters.<sup>[5][7]</sup>
I started drinking it because that's what my dad drank when he was younger and it's still his drink of choice. My Grandpa has all the knick knack type stuff too like the retro signs and pictures in the basement.
Also, I genuinely like the taste. It's not the watered down light beer taste of others and has a full flavor.
I didn't do it for the coolness or image that it's associated with today among urban community and hipsters.
Man...I could go for one right now! :toast:
Plus a 6 pack of 16oz only runs about $5.99 around here.....That's 8- 12oz beers for those of you scoring at home....Friggen bargin I'd say......:0003
that is a great price for a guaranteed headache.
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