NFL Team Valuations
#1 Dallas Cowboys
09.02.09, 06:00 PM EDT
Team Value1$1.7 bil
Jerral Jones
Dallas Cowboys
are owned by Jerral Jones (Net Worth: $1.3 billion), who bought them in 1989 for $150 mil.
Player-costs-to-win ratio8 82
Coach Wade Phillips
Metro area population: 6,300,000
Revenue per fan: $27
Sport: Portion of franchise's value attributable to revenue shared among all teams. Market: Portion of franchise's value attributable to its city and market size. Stadium: Portion of franchise's value attributable to its stadium. Brand Management: Portion of franchise's value attributable to the management of its brand.
The skinny
The Cowboys new stadium will be a gold mine this season. The team has sold most of the premium seating and sponsorships to their new stadium. Annual revenue from the stadium will be around $350 million, before debt payments. During the next couple of years Cowboys will be hosting an NBA All-Star game, NCAA Men's basketball Final Four and a Super Bowl. Look for team owner Jerry Jones to wait for the economy to improve before selling the stadium's naming rights for a record amount for a football team.
Major corporate sponsors are MillerCoors, Ford Motor (nyse: F), Dr. Pepper, PepsiCo (nyse: PEP), Bank of America (nyse: BAC).
Media Partners
Preseason TV: KTVT
Radio: 105.3 FM The Fan
National TV ratings:9 28.4
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Most valuable team in the NFL .
Why didn t they put the Dallas Star on mid field ?
Seems like tradition would warrant that