Hilton Sports Book

The Sponge

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Aug 24, 2006
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There?s a sad truth involving the Las Vegas sports betting scene.

Most of the city?s sports books could vanish tomorrow and no one outside of the hotel?s guests would notice. Tourists would have to take a few more steps to find a betting window, but no one else would be inconvenienced.

The Las Vegas Hilton Superbook is most definitely not one of those places. The Superbook was the de facto book of record in the gambling capital of the world for many years. It?s still among the elite betting shops in every category.

That?s why the news flowing down from northeast of the Strip last week could be troubling to bettors. The Hilton chain plans to terminate its licensing agreement with the Las Vegas Hilton effective at the end of the year. The property at 3000 Paradise Road, which opened in 1969, will have to find a new name.

It?s impossible to figure out what it all means this early and how the change could affect the Superbook. Employees aren?t allowed to comment and it?s unlikely they know much at this point anyway.

A spokesman has indicated word of the Hilton?s decision will not alter the operations and services at the resort. That means at best, Las Vegas? largest sports book will no longer be called the Las Vegas Hilton Superbook.

That seems the most likely result. But at worst, speculatively, the changes could force the property to cut costs and tone down areas like the sports book.

Any harm done to the Superbook would be a shame. It?s too important to the sports betting community.

The Superbook has one of the most expansive menus in the city and, for the most part, does an admirable job of catering to its customers. The Hilton has a dedicated base of serious bettors for every sport imaginable ? from NASCAR to golf and everything in between.

Superbook Director Jay Kornegay and his team receive national acclaim every year for their Super Bowl prop book, which bettors literally line up in anticipation for. They don?t let any major sporting event pass by without a similar effort.

Football betting contests are all the rage in Las Vegas these days. The Hilton?s $1,500 buy-in SuperContest remains the gold standard in the category.

While it?s nice to make money in another competition, it?s like a card player winning a Heartland Poker Tour event in the summer during the time the World Series of Poker is running. It doesn?t come with the same prestige.

The thought of the NCAA Tournament or football season passing without the Hilton opening the doors to its theater for bettors is unsavory. The idea of anything negative happening to the Superbook is even more unpleasant.

It?s one of the last can?t-miss attractions on the Las Vegas sports betting map.
 
A

azbob

Guest
It's a sad reality as you summarized the current and future situation very well.

I have been to some of the books run by "other companies" and I can tell you first hand there is little care about the customer, non-existent service and total discconnect from the hotel.

I've talked to the guys who work behind the desk and they are equally frustrated.

There is no turning back as these companies promise a big return and will probably hit their numbers.

I guess we should feel lucky that it has taken this long for these changes at the book as the strip hotels fell victim to this corporate perspective years ago.

All in all another good reason to stick with the off-strip "local" houses.
 
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Roger Baltrey

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Sep 13, 2005
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Nothing better than starting a saturday or sunday morning in the Hilton. Get your bets down, get some greasy grub and start drinking. Hope it prevails and we can all get back there many times.
 
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