Language guru: Obama speech too 'professorial' for his target audience
By the CNN Wire Staff
STORY HIGHLIGHTS
(CNN) -- President Obama's speech on the gulf oil disaster may have gone over the heads of many in his audience, according to an analysis of the 18-minute talk released Wednesday.
Tuesday night's speech from the Oval Office of the White House was written to a 9.8 grade level, said Paul J.J. Payack, president of Global Language Monitor. The Austin, Texas-based company analyzes and catalogues trends in word usage and word choice and their impact on culture.
Though the president used slightly less than four sentences per paragraph, his 19.8 words per sentence "added some difficulty for his target audience," Payack said.
He singled out this sentence from Obama as unfortunate: "That is why just after the rig sank, I assembled a team of our nation's best scientists and engineers to tackle this challenge -- a team led by Dr. Steven Chu, a Nobel Prize-winning physicist and our nation's secretary of energy."
"A little less professorial, less academic and more ordinary," Payack recommended. "That's the type of phraseology that makes you (appear) aloof and out of touch."
By the CNN Wire Staff
STORY HIGHLIGHTS
- Speech may have gone over heads of audience
- Plaudits for "oil began spewing"
- "Not Obama at his best"
(CNN) -- President Obama's speech on the gulf oil disaster may have gone over the heads of many in his audience, according to an analysis of the 18-minute talk released Wednesday.
Tuesday night's speech from the Oval Office of the White House was written to a 9.8 grade level, said Paul J.J. Payack, president of Global Language Monitor. The Austin, Texas-based company analyzes and catalogues trends in word usage and word choice and their impact on culture.
Though the president used slightly less than four sentences per paragraph, his 19.8 words per sentence "added some difficulty for his target audience," Payack said.
He singled out this sentence from Obama as unfortunate: "That is why just after the rig sank, I assembled a team of our nation's best scientists and engineers to tackle this challenge -- a team led by Dr. Steven Chu, a Nobel Prize-winning physicist and our nation's secretary of energy."
"A little less professorial, less academic and more ordinary," Payack recommended. "That's the type of phraseology that makes you (appear) aloof and out of touch."
