Licensing rights from universities

dawgball

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Feb 12, 2000
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Does anyone have any knowledge as how I would go about obtaining rights to market a retail product containing university or college logos?

Can you buy the rights for an entire conference together?

Do you have to pay an upfront fee or is it based on your income/projected income?

Can you find companies who already of the rights and go through them?

Where do I start?

Thanks,
 
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saint

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This may not be much help, but I know unc has a trademarks webpage and you have to contact them as far as usage, etc. Maybe all universities have such a site. I wouldn't think you could purchase marketing rights to a bunch of schools via the conference. You would have the ability to sell conference material, ie ACC Tourny Shirts etc, but I think each school handles their affairs independently. If you want I can post the link to the unc one if i can remember it.
 

saint

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If this is any help, here is UNC's licensing page:


http://www.licensing.unc.edu/Default.htm


From the website:

In order for a business--which includes individuals--to make a commercial use of the University's name or any of its other marks, that business must have permission to do so. Permission must be acquired either by a formal contract with the University or by obtaining a license through the University's licensing agent, The Collegiate Licensing Company. Contractual permissions are specialized and are negotiated through the University's attorneys, and therefore are not covered on this website.

The University directs The Collegiate Licensing Company (CLC) to contract with a limited number of producers in order to make goods bearing University marks available for retail sale to the public. CLC issues licensing agreements for a limited number of suppliers in each of a broad range of merchandise categories. Both the business and the individual products that business produces must be approved in advance and in writing; when so approved the business becomes a "Licensee" and the individual products become "Licensed Products."

The University, also through CLC, licenses on a very restricted basis the promotional use of University marks.

The normal steps in obtaining a license include the following:

1. A preliminary assessment, first, of the ability of the business to produce and distribute goods in accordance with University expectations; and second, of the market demand and competition levels for the envisioned goods;

2. The signing of a contract between CLC and the business;

3. Approval steps for each individual design.

If you are interested in obtaining a retail license, which allows you to produce goods bearing University marks, or a promotional license, which allows you to use University marks, you should contact Mr. James Parker at Collegiate Licensing Company:


Retailers interested in carrying licensed UNC-CH merchandise should consider using The Collegiate Exchange, an online catalogue and service provided by Collegiate Licensing Company at no charge. Go to www.clc.com and navigate to The Collegiate Exchange.
 
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