:mj07: She must really be desperate, I mean are you fuking kidding me? :mj07:
The commercial shows a baby boy playing the stock market and apologizing to his girlfriend for not calling her the night before.
RELATED: See more Lindsay Lohan pics
The baby girl then gets suspicious about a rival female baby, referring to her as "that milkaholic Lindsay."
Lohan filed a lawsuit on Monday at Nassau County Supreme Court over the ad, which debuted during the Super Bowl last month.
The actress' lawyer, Stephanie Ovadia, claims Lohan's first name is just as recognizable as other single-word
monikers used by stars such as Madonna and Cher.
Ovadia says, "Many celebrities are known by one name only, and E-Trade is using that knowledge to profit. They used the name Lindsay. They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."
RELATED: Lindsay Lohan's DJ disaster
The lawyer alleges company bosses used Lohan's "name and characterization" without paying her or asking for her approval, thus violating her rights. Ovadia also insists the company has earned large
profits from the promo because it would have been seen by millions of TV viewers watching the Super Bowl.
But chiefs at the advertising firm which created the commercial for E-Trade are dismissing the claims, insisting they chose the name Lindsay at random.
Chris Brown, a spokesperson for the Grey Group, says they "just used a popular baby name that happened to be the name of someone on the account team."
Lohan is seeking $50 million in exemplary damages, as well as $50 million in compensation.
The commercial shows a baby boy playing the stock market and apologizing to his girlfriend for not calling her the night before.
RELATED: See more Lindsay Lohan pics
The baby girl then gets suspicious about a rival female baby, referring to her as "that milkaholic Lindsay."
Lohan filed a lawsuit on Monday at Nassau County Supreme Court over the ad, which debuted during the Super Bowl last month.
The actress' lawyer, Stephanie Ovadia, claims Lohan's first name is just as recognizable as other single-word
monikers used by stars such as Madonna and Cher.
Ovadia says, "Many celebrities are known by one name only, and E-Trade is using that knowledge to profit. They used the name Lindsay. They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."
RELATED: Lindsay Lohan's DJ disaster
The lawyer alleges company bosses used Lohan's "name and characterization" without paying her or asking for her approval, thus violating her rights. Ovadia also insists the company has earned large
profits from the promo because it would have been seen by millions of TV viewers watching the Super Bowl.
But chiefs at the advertising firm which created the commercial for E-Trade are dismissing the claims, insisting they chose the name Lindsay at random.
Chris Brown, a spokesperson for the Grey Group, says they "just used a popular baby name that happened to be the name of someone on the account team."
Lohan is seeking $50 million in exemplary damages, as well as $50 million in compensation.
