Nike doesn't need my business to survive, and I'm guessing that is a good thing. Out of all the players you could have signed you think Kapernick is the one to go after?:mj07::facepalm: And you quantify it by saying its a campaign for standing up for what you believe in even if it costs you everything? What about Pat Tillman's family member to be a spokesperson?
Nike
- Thread starter jas4bama
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It?s like the very idea of marketing has completely escaped you both.
Fuck Nike I?ll never buy anything with the swoosh again, this is the ad they should have run instead
No, it's the young college grad who thinks he can change the world while still living with his parents and paying off those college loans ("Why can't I just be as big as Casey Neistat? waaahh").
You know, just like ESPN decided a while back. How's that working out for them?
I wonder why Nike chose this route to go instead of marketing towards middle aged working guys with a family who has money to spend on their over priced brand and instead alienate that very customer?
It's almost like the very idea of marketing has completely escaped them.
So many big companies across the years let arrogance get the best of them. K-Mart thought they were untouchable, Toys R Us preferred the larger in store margins rather then compete on-line, Kodak didn't invest enough in technology (and not just digital cameras). All these big companies were too big to fail and yet......
Hopefully this will be the beginning of the end for Nike.
Oh, and by the way. Kapernick didn't "sacrifice" anything. He lost along the way, but it wasn't a "sacrifice".
Isn't he currently in the middle of suing the NFL for his "sacrifice"?
Isn't he currently in the middle of suing the NFL for his "sacrifice"?
- Sep 1, 2012
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I WASN'T OFFERING MARKETING TOPS, JUST REFERRING TO ATHLETES WHO DID SACRIFICE IT ALL......BTW. I WONDER IF PHIL KNIGHT TIPPED OFF MYCHAL KENDRICKS ABOUT THIS MOVE?
Disagree. I was at Coca Cola when they brought out "new " Coke. Worst marketing ploy ever in the history of soft drinks. Marketing director claimed he was a genius because of all the free publicity. Stock and sales proved differently. So while I know you wrote a book and can copy and paste you tube videos with the best of them,I will say that an ole redneck from Alabama was right in the middle of a marketing 'ploy' that fails miserably. But,,Only time will tell.
Nolan's take
Nolan's take
The whole article:
http://www.nolandalla.com/7-thoughts-about-colin-kaepernick/
[7] Featuring Kaepernick in a Nike ad totally fits the company?s culture and is a wise marketing move. Most big corporations are gutless. They shy away from controversies. They avoid topics that could be divisive. They don?t want to be associated with celebrities who might alienate consumers. Accordingly, we?re bored out of our skulls with nauseatingly repetitive ad campaigns with talking frogs and monster trucks. Meanwhile, Nike has always done things quite a bit differently. Their sales demographic is not older conservative people with minds stuck in the past. Nike is a global brand. Nike is a vibrant company of youth and energy. Nike isn?t afraid to challenge the status quo. Using Kaepernick in an advertising campaign totally fits the Nike culture. It will also likely generate some added sales. Perhaps most important, someday history will judge this moment in the way it deserves to be revered. Just as Muhammed Ali was toxic to advertisers for many years for his overt activism and supposed anti-patriotism, we now look upon his imagery as something courageous we should all aspire to. In a country where the owners of Papa Johns (which makes horrible pizza) and Carl?s Jr. (which makes horrible hamburgers) have been very public with their political views on the Right, Nike (which makes outstanding shoes and other products) should be very proud of this decision which reflects a broader point of view.
Agree? Disagree?
Nolan's take
The whole article:
http://www.nolandalla.com/7-thoughts-about-colin-kaepernick/
[7] Featuring Kaepernick in a Nike ad totally fits the company?s culture and is a wise marketing move. Most big corporations are gutless. They shy away from controversies. They avoid topics that could be divisive. They don?t want to be associated with celebrities who might alienate consumers. Accordingly, we?re bored out of our skulls with nauseatingly repetitive ad campaigns with talking frogs and monster trucks. Meanwhile, Nike has always done things quite a bit differently. Their sales demographic is not older conservative people with minds stuck in the past. Nike is a global brand. Nike is a vibrant company of youth and energy. Nike isn?t afraid to challenge the status quo. Using Kaepernick in an advertising campaign totally fits the Nike culture. It will also likely generate some added sales. Perhaps most important, someday history will judge this moment in the way it deserves to be revered. Just as Muhammed Ali was toxic to advertisers for many years for his overt activism and supposed anti-patriotism, we now look upon his imagery as something courageous we should all aspire to. In a country where the owners of Papa Johns (which makes horrible pizza) and Carl?s Jr. (which makes horrible hamburgers) have been very public with their political views on the Right, Nike (which makes outstanding shoes and other products) should be very proud of this decision which reflects a broader point of view.
Agree? Disagree?
Nike and child labour ? how it went from laggard to leader | Mallen ...
mallenbaker.net/article/.../nike-and-child-labour-how-it-went-from-laggard-to-leader
Feb 29, 2016 - Phil Knight admitted ?the Nike product has become synonymous with slave wages, forced overtime and arbitrary abuse.? It was going to be a ...
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Does Nike 2017 child labor?
On the plus side, Nike has committed to not knowingly using Uzbek cotton ? where forced labour and child labour has been rife. However, in March 2017 Nike took a big step backward when it ceased allowing the independent NGO Workers Rights Consortium access to factories to check on labour standards.Apr 9, 2016
Nike vs Adidas - Who's More Ethical? - Good On You
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Search for: Does Nike 2017 child labor?
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Are sweatshops illegal?
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mallenbaker.net/article/.../nike-and-child-labour-how-it-went-from-laggard-to-leader
Feb 29, 2016 - Phil Knight admitted ?the Nike product has become synonymous with slave wages, forced overtime and arbitrary abuse.? It was going to be a ...
People also ask
Loading...
Does Nike 2017 child labor?
On the plus side, Nike has committed to not knowingly using Uzbek cotton ? where forced labour and child labour has been rife. However, in March 2017 Nike took a big step backward when it ceased allowing the independent NGO Workers Rights Consortium access to factories to check on labour standards.Apr 9, 2016
Nike vs Adidas - Who's More Ethical? - Good On You
https://goodonyou.eco/nike-vs-adidas-whos-more-ethical/
Search for: Does Nike 2017 child labor?
What companies use slave labor?
Are Nikes made by child labor?
Do Nike use sweatshops?
Are sweatshops illegal?
How much does Nike pay its factory workers?
