Nosigar - Thanks for keeping the dialogue going. You bring up another interesting point that very much fits into what I was talking about. Not only do we, as handicappers, have our opinions on which teams are good, which teams are bad, and over and underachieving, but (like you mentioned) we also have our biases, based not on performance but by our own like (or dislike) of particular teams, pitchers, Quarterbacks, etc. Now, of course the ideal position, as a handicapper, would to be completely nuetral. However, human nature makes this unrealistic. Sure, you can minimize it. In fact, one of the fundamental keys to success is to keep personal bias to an absolute minimum. But, assuming one is a sports fan, you cannot rid yourself of it entirely (although many think they can). Our competitive nature and the competitive nature of sport is innate and anybody who likes sports will have their biases. Even though it may not be apparant on the conscious level, it exists nonetheless. Example: "popular" teams like the Braves, Yankees, Notre Dame, the Dallas Cowboys, etc, are almost always overpriced (sometimes only very slightly), and this is a very valuable handicapping tool. This leads to the question: What is the public's bias and/or personal bias worth? 10 cents? 5 cents? I suppose it all depends on the individual, because certainly there are folks who will bet on a team regardless of the price. For me personally, after handicapping for 15 years or so, the effect of my own personal bias is probably as low as it's every going to get. But, I recognize this and incorporate it into my handicapping. Certain teams have a higher criterea before becoming "a play" then others. In otherwords, the perceived "value" in a game involving these teams needs to be adjusted accordingly.
Here's another example: I live in San Diego and go down to the Caliente sportsbooks in Mexico on occasion. Not only are these places Squaresville, USA, but the bias towards Southern California teams is astounding. Teams like the Padres, Dodgers, Chargers, Lakers, UCLA (hoops and foots), and USC are ALWAYS overpriced, and if one is able to accurately pinpoint their own personal bias, the advantage of taking the other side in these games is multiplied.