The problem with the team is that their payroll has been too high for many years and they got themselves in debt.
Even though the team kicks ass and they generate a small profit now, their debts are catching up to them. Paying players in US$ but their revenue is in Cdn$ and fans won't pay the same money in Ottawa as fans would be willing to pay for Toronto.
There's also big bucks coming in when your team goes far in the playoffs and the Sens can't seem to get past the Leafs every year! That doesn't help.
So it's a combination of so many problems. It really doesn't help that our dollar is worth 60 cents US$. It seems like Canada is slowly becoming a third world country and everything great about it is going to hell.
Also, it won't be long before there will only be a couple of Canadian teams left in pro sports. Canadian teams have several issues they are battling. The climate is a big factor for players, even for hockey players who grew up in Canada. Many hockey players are into golf and if asked to choose between spending the season in Ottawa or Phoenix, most would choose Phoenix. Add in the tax disparity between Canadian and U.S. teams and it weighs even more heavily towards the U.S. Canadian teams can pay players in U.S. dollars, but they still take a Canadian bite out of their checks come tax time. How can they expect to compete for free agents when states like Texas and Florida offer a significant savings just based on taxes alone?
Customs is another issue few people pay attention to, but travelling over the border, especially since 9/11 is a major hassle. Everyone in pro sports does it (excluding football), but the Canadian teams do it for almost every game they play on the road. All it takes is one or two trips, where teams sit on a plane in the middle of the night, while someone tracks down a customs agent at 2AM.
I think Vancouver is one of the most beautiful cities in the world, but ask the average NBA player who is black, single and in his early 20s to choose between Vancouver, Atlanta, Miami, LA, New York and Chicago and you'll soon see why Vancouver could never attract quality free agents or keep good draft picks. Cities like Minneapolis, Green Bay and Salt Lake City are great for athletes who are married, but the single guys try to avoid those cities like the plague.
Then there's the weather. Where would you rather spend your winters, Dallas or Ottawa?