Didn't know which one was on the page when I read that, but I remember the Royal Sports one the most.
Top of page banners do not work nearly as well as ones going down the side of the page. I can't believe people still pay for top of the page banners. It shows how little people really know about marketing. They read a book and just try to copy what someone says.
Currently on this page that I am typing from, SportsInteraction has a banner that you need a magnifying glass to read the name of the book. To their credit they do have action on their banner stating a 10% bonus, but that is pretty standard these days so that won't attract people either. While I am typing this, I have to scroll up to even see the top banner.
The other ads on the page (the small ones below the choices)--Royal Sports, VIP, WWTS, Pinncle, and Gameday are in full view the entire time that I am talking. Another flaw is the Royal, VIP and Pinnacle actually take their their name off of the ad for half the time. I understand that these are small ads and need room for a catchy phrase, but NEVER take your name off of your ad when you are in a business like they are advertising in this manner.
I assume that the top banner is the most expensive, but they are getting the least exposure. nobody's fault but their own marketing buyer.
Just my observations. If you want more input, feel free to email me Jack.