Wal-Mart announced that sometime in 2012 it will begin offering customers a new discount item?Wal-Mart's own brand of wine.
The world's largest retail chain is rumored to be teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price in the $2 to $5 range.
Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand into their shopping carts, but there is a market for inexpensive wine according to Kathy Micken, Professor of Marketing at the University of Arkansas, Bentonville. ?However, branding will be very important? she said.
Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brands and varieties.
The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).
The world's largest retail chain is rumored to be teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price in the $2 to $5 range.
Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand into their shopping carts, but there is a market for inexpensive wine according to Kathy Micken, Professor of Marketing at the University of Arkansas, Bentonville. ?However, branding will be very important? she said.
Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brands and varieties.
The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).
