Well said. Just got off the phone with a buddy of mine that had all his cash at Infinity and this should bring about an important lesson - no matter what book you are at, never leave it all in one place. I havent moved from Pinnacle or Oly in several years and feel terrible for my buddy and the rest of the folks out there.
One thing I've learned from Pinnacle especially, the less gimics, bonuses, "free half points on odd numbered days in leap years" types of things a book has the better off you are. Nothing scientific, just personal opinion.
The other thing now that I read about how the ads were the undoing - what about PokerStars and PartyPoker? You cant watch 17 seconds of ESPN coverage of anything these days without a pokerstars commercial, same with Party on the discovery channel - although they are careful to use partypoker.net etc and say "This is not a gambling website" Uh huh, sure thing. Or if you have the Directv sports package and flip through the 600 level channels on a Sunday, there are a dozen poker shows on, advertising some poker sites I havent even heard of.