U.S. Consumers "Prepared" To Pay For PS3
 
According to a new 100-page media report, released today by a small research firm, the majority of U.S. consumers don't have any problem with the PS3 price points ($500 and $600). Sony has repeatedly said they're not concerned about the retail price of their system, and it appears any concern may have been unnecessary.
These results came from a sample of 2,000 online interviews conducted with 12-54-year-olds and weighted against 2004 census data. The report also points towards the possibility of the Nintendo Wii "playing spoiler" to Microsoft and Sony by targeting a wide demographic ("across all ages and genders"), in contrast to strictly younger or older hardcore gamers.
Overall, 8.9 million U.S consumers are apparently "prepared" to pay full price ($500 or $600) for the PS3 this fall, compared to 5.7 million consumers who are willing to buy the Wii at $250 and just 800,000 people who are willing to pay full price for Xbox 360 ($300 to $400). These statistics are awfully interesting, especially when it comes to examining the ratios. The Xbox 360 has had great success over the past year, but the real test is on the way...the PS3 and Wii will represent stiff competition.
And finally, one of the most telling points determined by these findings is as follows- evidently, those polled plan to "wait and see the PS3" before purchasing either a Xbox 360 or Wii, which is more good news for Sony. Given their recent advertising blitz and massive installed userbase, it seems clear that brand-name recognition and the promise of the best graphics is having an impact.
eBay Closely Watching PS3 Auctions
 
Everyone went nuts last year with the unavailability of the Xbox 360, and this resulted in a giant mess over at the home of the world's biggest online auctions. From scam artists to outrageous asking prices, potential consumers faced a veritable mine field, and eBay doesn't want a repeat performance with the PS3.
The company is starting to crack down on early PS3 auctions, reinforcing their standard policy of not allowing auctions where the seller can't guarantee the item within 30 days of the auction's closing. The official policy reads-
eBay permits Pre-sale listings only on a limited basis. The seller must guarantee that the item will be available for shipping within 30 days from the date of purchase (i.e., the day the listing ends or the date the item is purchased from a store front listing). The seller must also clearly indicate within the listing the fact that the item is a pre-sale item with a delivery date that indicates the item will be shipped by the 30th day from the end date of the listing. Additionally, this text must be no less than the default font size of the eBay Sell-Your-Item form.
Violations of this policy may result in a range of actions, including:
Listing cancellation 
Limits on account privileges 
Account suspension 
Forfeit of eBay fees on cancelled listings 
Loss of PowerSeller status 
eBay has already started closing auctions and suspending accounts for the aforementioned violations, even though there are plenty of auctions still going. So fair warning to all those who wish to make a pretty penny flipping their very rare PS3, and to all those who are going there to buy: there's no rule against those outrageous asking prices, so make sure that bank account is flush with funds