It likely will be. Ratings are already down this year and throw in the fact that it will probably be decided by halftime I would think the majority of the watching population stays for the halftime show and shuts it down.
Outside of New England (and those of us holding a betting slip on the Pats) nobody wants to see the Patriots win again and they will be up by 20+ at the half giving most a reason to do/watch something else.
If you are an advertiser I wonder if you had to pay a premium to get your ad on in the first half. That actually may always be the case, I don't know, but if it is then that premium probably went sky high this year.
Outside of New England (and those of us holding a betting slip on the Pats) nobody wants to see the Patriots win again and they will be up by 20+ at the half giving most a reason to do/watch something else.
If you are an advertiser I wonder if you had to pay a premium to get your ad on in the first half. That actually may always be the case, I don't know, but if it is then that premium probably went sky high this year.