the Premier league on NBC saw huge jumps in ratings this year. pretty solid for a league that has 0 games in any prime time US time zone. some games start as early as 5am on the west coast and they still have dozens of dedicated pubs for viewing parties each weekend.
good call.
Is soccer 'catching on'? Sure it is. Very slowly. It hasn't 'been here' for 30 years, like BBC said. 30 years ago, if you told someone you played soccer, they likely would have asked you what country you were from.
And you tell me what other sport is on at 5am to even watch? I might even watch soccer if it's the only game in town!